PRODUCT · BRAND · DESIGN LEADERSHIP

Build better products.
Build stronger businesses.

I’m Andrew Skurdal—a product and design leader connecting consumer insight, brand strategy, and hands-on development to bring meaningful products to market.

I lead multidisciplinary teams and partner with businesses to turn opportunity into products people choose.

Explore my work →   Connect with me →

From the first idea to the retail shelf.

Great products take more than a strong concept. They need a clear reason to exist, a compelling brand, thoughtful execution, and a team that can bring it all together.

My work spans industrial design, product strategy, brand development, packaging, and commercialization—connecting the details of the experience to the goals of the business.

Selected work

iHome — Building a connected product experience

Explore product and brand work across audio, connected devices, and digital experiences.

Explore the Air Series →   Explore the brand story →

iW1 — Design across the product journey

A closer look at the wireless audio product and its design development.

View project →

Beyond the product

Brand identity, digital experiences, and early-stage exploration.

TURTL identity →   iHome apps →   Design exploration →

Two ways to work together.

Executive leadership

For organizations looking for a leader who can connect product vision, creative direction, team development, and commercial execution.

Consulting through TURTL Studios

Focused support for product and brand challenges—from defining an opportunity and developing concepts to shaping packaging and the story that takes a product to market.

Product strategy · Industrial design · Brand direction · Packaging · Portfolio development

Let’s build what’s next.

Have a leadership opportunity or a product challenge worth solving? Let’s start a conversation.

Connect on LinkedIn →   More about Andrew →

Product · Brand · Design leadership

Better products.
Stronger brands.
Real growth.

I’m Andrew Skurdal. I connect product strategy, design, and commercial execution to build products people choose—and teams that bring them to life.

Explore selected work ↓Let’s talk ↗
Bracketron OneClick phone mount with flexible arm
Bracketron / OneClickDesigned for everyday use
+50%Bracketron revenue growth
Idea to shelf.Strategy, design, development & commercialization
One connected vision.Product, brand & consumer experience
Selected work / 01—03

Built with purpose.
Made for the real world.

Recent brand and product leadership, supported by a foundation in hands-on industrial design.

Bracketron mount family and retail packaging
01 / Bracketron

Everyday utility.
A stronger brand.

Connecting mounting innovation, a clearer product portfolio, and a consistent brand experience—from the way a product works to the way it shows up at retail.

PRODUCT STRATEGY · INDUSTRIAL DESIGN · BRAND DIRECTION · PACKAGING
+50% Bracketron revenue growth
Explore the approach +

The challenge: Make the value of a mounting product immediately understandable in a crowded category.

My focus: Connect usability, product differentiation, portfolio clarity, and retail communication.

In practice: OneClick provides a tangible example of a product experience built around convenient, one-handed mounting. The broader brand story connects product development with commercial growth.

ToughTested TitanPro rugged portable power bank
02 / ToughTested

Rugged products.
A cohesive portfolio.

Bringing a clear product and brand point of view to portable power, mounting, audio, and everyday gear for demanding environments.

PORTFOLIO STRATEGY · PRODUCT DEVELOPMENT · CREATIVE DIRECTION
Explore the approach +

The challenge: Build a recognizable rugged brand across products with very different functions.

My focus: Connect practical use cases, purposeful features, durable design language, and consistent packaging.

In practice: The Titan power family illustrates the balance of utility, protection, and a distinctive visual identity across the portfolio.

The brand at retail
Bracketron OneClick mount being used in a vehicle
Bracketron / Everyday usability, communicated at retail
ToughTested portable power in an outdoor setting
ToughTested / Portable power in context
ToughTested everyday carry product composition with power bank and phone holster

Explore the product families and brand experiences on Walmart.

Bracketron storefront ↗ToughTested storefront ↗
More to exploreSketches & process ↗Photography ↗TURTL identity ↗
Andrew Skurdal, portrait by Erin Skurdal
About Andrew / Greater New York

A designer’s eye.
A business perspective.

I’m a product and design leader with a hands-on foundation in industrial design and experience leading multidisciplinary teams across consumer products.

I bring strategy, creative direction, development, and commercialization into the same conversation. My goal is to give teams a clear direction and carry that intent through every detail—from the first concept to the retail shelf.

Experience & background on LinkedIn ↗
Leadership & collaboration

Two ways to build
what comes next.

01 / Executive leadership

Lead the vision.
Build the team.

For organizations seeking a product and design leader who can align a portfolio, develop talent, and connect creative ambition with commercial execution.

Discuss a leadership opportunity ↗
02 / TURTL Studios

Focused expertise.
Meaningful progress.

Consulting support for product strategy, concept development, industrial design, brand direction, and packaging. A practical partner for a specific challenge or a larger product program.

Discuss a consulting project ↗
Start a conversation

A leadership opportunity.
A product worth building.
Let’s talk.

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