I am a design and product development professional focused on home and mobile lifestyle product experiences in the greater NYC area.  Trained as a product designer, schooled as a design manager, and experienced as a product development director who has delivered award-winning design and business growth working with industry-leading brands.

With over 13 years of experience in the design, implementation and market introduction of products in both B2B and B2C industries, I bring a collaborative, creative and pragmatic approach to product development.  Having personally designed over 70 products spanning hardware & software, I have a high degree of comfort working within complexity, a commitment to excellence, and the ability to push a business or product forward with cross-disciplinary internal & external partners. I offer an adaptive management process that seeks to develop and refine solutions quickly with research, collaborative team work, prototypes, modeling, visualization and storytelling. My work ranges from individual design executions to large-scale integrated product design and branding programs. I always strive to keep the bigger story in focus to ensure that all the components of a brand's experience work together, seamlessly.

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askurdal@gmail.com        551.208.8472

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