MACLAREN SPONSORED PROJECT 2002
Good to know we were on to something with the sponsored Maclaren stroller company project I worked on in 2002. STOKKE introduced their first stroller to the US in 2003 ( based on similar key insights that aligned with their approach to children's furniture that helps build a bond with parents by allowing babies to be at eye level with the goal of increasing parent-child interaction (STOKKE's latest 2012 model is featured below for reference).
Below are sketches of mine based on a few key insights:
- Parents love the feeling of using a jogging stroller.
- While they love the feeling and ride quality, maneuverability is key and the front wheel(s) must pivot.
- Children love being on the same eye level as adults and there were no strollers that allow a child a good vantage point.
- Parents and children's needs for a stroller change as the child grows older.